MillerCoors discontinues Zima.
MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segmen
t sales and declining consumer interest." (http://www.bizjournals.com/stlouis/stories/2008/10/20/daily15.html)
Monsters. God. Damn. Monsters.
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